Every brand represents a promise to its market: "buy me and you will get this experience". Strong brands are trusted brands; they have built a reputation with customers over time by living up to their promises of quality, innovation and leadership.
We have many strong brands in our portfolio currently under development. Our main focus is to continue to build Couture Keepsakes, our biggest and most important brand, known and trusted by both consumers and retailers nationally. We also have a range of other strong brands for both consumers and the retail market, covering both novelty and gift products. Some of these brands have a national reputation, such as Couture Keepsakes. Others are local brands that are mainly known by consumers in a particular geographical area.
We will continue our successful association with specialty retailers by continuing to create and market under the Couture Keepsakes brand, which over the years, have demonstrated our leadership within the specialty marketplace.
Keepsake Concepts is focused on future growth beyond our core market. We plan to extend our current product line as well as broaden our distribution beyond the specialty retail channels.
